Rental Family, a moving drama from Searchlight Pictures starring Brendan Fraser, is sure to spark interest in Japan’s real-life industry. The film centers on Phillip, an American actor who is recruited by a Tokyo “rental family” agency in need of a “token white guy.” His recurring jobs range from playing video games with a loner to portraying a little girl’s long absentee father. It isn’t long before Phillip starts to become emotionally invested in what were supposed to be superficial relationships.
The film’s Japanese supporting cast also bring to life the intense highs and lows of assuming a role in a stranger’s life. In reality, these niche businesses highlight how deeply people in Japan experience loneliness or worry about keeping up appearances. Outsiders may cringe at the idea of paying amateur actors to be fake family members or friends. But users say they find these services comforting and even healing.
